Se trata de ColombiAR, estrategia impulsada por el Ministerio de Comercio, Industria y Turismo a través de Fontur, que consiste en un conjunto de narrativas en vivo que inicia con una convocatoria dirigida a jóvenes entre 18 y 28 años que quieran viajar por Colombia y conocer sus maravillas naturales y culturales, y así participar del primer DocuReality de turismo de la televisión colombiana y otros formatos.
Un total de siete jóvenes colombianos apasionados por la aventura, deseosos de explorar y recorrer los increíbles destinos en Colombia, el país de la belleza, serán seleccionados para vivir las experiencias más representativas del turismo en Colombia.
Los interesados en participar pueden postularse en www.colombiar.com.co y en las páginas y redes sociales del Ministerio de Comercio, Industria y Turismo, de Fontur y del Canal 13.
ColombiAR es un proyecto transmedia compuesto por diferentes contenidos audiovisuales novedosos que circularán en los medios públicos y privados del país, y motivarán a los colombianos a visitar las diferentes regiones y a ser promotores del turismo local.
Con los jóvenes como público objetivo directo, ColombiAR combina el mundo digital y televisivo con activaciones en las regiones turísticas, pódcast, videos y registros fotográficos que documentan las mejores experiencias.
“Con esta estrategia, buscamos visibilizar a Colombia, a través de sus destinos turísticos y darle representación a la población joven en la televisión pública del país, incentivando no solo el interés por el turismo doméstico, sino consolidando también el turismo como un derecho de todos los colombianos y una forma de disfrute y aprovechamiento del tiempo libre”, explicó el viceministro de Turismo, Arturo Bravo.
Para el gerente general de Fontur, Álvaro Balcázar, “con este proyecto audiovisual, con formato innovador, buscamos que los colombianos, especialmente los jóvenes, puedan dimensionar la belleza diversa natural y cultural de Colombia y de esta manera, a la hora de viajar, prefieran los destinos no tradicionales en regiones como el Altiplano Cundiboyacense, la Orinoquía, Tolima Grande y Amazonía, entre otros”.
Con la puesta en marcha de este gran proyecto y la apertura de la convocatoria de los ‘colombiajeros’ del primer DocuReality de turismo, se busca enlazar a toda la televisión pública regional para mostrar lo maravilloso de Colombia, el país de la belleza.
A través de este proyecto audiovisual por la televisión pública, el público se acercará a siete rutas turísticas, comenzando por Ruta Macondo (vida y obra de Gabriel García Márquez en Colombia), siguiendo por Ruta Sabores, Ruta Ecosistemas, Ruta Artesanías, Ruta Territorios de paz (territorios que fueron parte del conflicto armado y la violencia en Colombia y que le apuestan al turismo para la construcción de una cultura de paz).
Además, Ruta Pueblos Patrimonio y Ruta Saberes Ancestrales (acercamientos a la visión del turismo desde la perspectiva de nuestras diferentes etnias).
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