En el XXXVIII Encuentro de Autoridades Regionales de Turismo que se lleva a cabo en Cali, la Alcaldía de Santa Rosa de Cabal obtuvo el premio en la categoría de Turismo Social, reafirmando por el departamento es uno de los lugares más visitados de todo el país por turistas nacionales e internacionales.
La Secretaría de Desarrollo Económico y Competitividad de Risaralda, Yessica María Vargas Marín, destacó que el Municipio de las Araucarias se caracteriza por ser el segundo municipio más turístico del país, así como sus procesos de inclusión social en los diferentes eslabones de la cadena del turismo, por el trabajo en igualdad de derechos, entre otros aspectos.
Buenas prácticas en Turismo Social
La categoría está dirigida a las entidades territoriales, gremios del sector turístico, grupos comunitarios constituidos y universidades con programas de formación en turismo, y recibió 30 postulaciones.
Por sus esfuerzos en inclusión, equidad, bienestar social y animal, y democratización del turismo, el destino de Santa Rosa de Cabal (Risaralda), la Asociación de turismo, desarrollo rural y cultural del Tambo – Cauca; la Universidad Autónoma de Occidente y el Parque Jaime Duque recibieron el reconocimiento en esta categoría.
La Medalla al Mérito Turístico, es un reconocimiento anual que busca destacar a las entidades territoriales, gremios, academia, prestadores de servicios turísticos y comunidades vinculadas a la cadena de valor del sector; por su gestión, liderazgo, compromiso y buenas prácticas en las modalidades de Gobernanza Turística, Calidad Turística, Innovación y Transformación digital y Buenas Prácticas en Turismo Social.
Otras de las categorías premiadas fueron Gobernanza Turística, Calidad Turística y Transformación Digital. Este reconocimiento pretende destacar el liderazgo y la gestión de algunos servicios turísticos en el territorio nacional.
Los ganadores serán invitados especiales del Ministerio de Comercio, Industria y Turismo en la Vitrina Turística de Anato 2024 y contarán con el despliegue de una estrategia de promoción turística que incluye la difusión de información por los canales del Ministerio de Comercio, Industria y Turismo, la participación en espacios institucionales y la visibilidad de las iniciativas y trayectoria de los ganadores en pro del desarrollo turístico en Colombia.
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