“Estamos muy orgullosos como colombianos de que Santa Marta, una de las bahías más bellas de América, haya sido merecedora de este premio por primera vez para Colombia”, expresó Óscar Guzmán, presidente ejecutivo de Cotelco Capítulo Valle del Cauca.
La investigación realizada por Booking.com destaca resultados obtenidos de más de 33.000 viajeros de 35 países y territorios sobre el impacto ambiental de sus viajes. Asimismo, la plataforma otorga este sello a los alojamientos que cumplen con cinco pilares: residuos, energía y gases de efecto invernadero, agua, destino y comunidad, y naturaleza.
De esta forma, el top tres lo conforman la ciudad italiana de Merano como líder, junto con Foz de Iguazú (Brasil) y Tainan (Taiwán). Santa Marta en cuarta posición, y el quinto lugar se lo lleva Sudáfrica con Stellenbosch, seguida de Charlotte (Estados Unidos) y Hanmer Springs (Nueva Zelanda).
Cerrando el listado de los destinos están, la ciudad alemana de Múnich, Nusa Penida (Indonesia) y, por último, Salzburgo (Austria).
El estudio de Booking.com va más allá, por lo que también compartió el listado de los países de América Latina.
Colombia se encuentra en el tercer lugar, con 8.100 propiedades; por detrás de Brasil, encabezando el ranking, con 24.000; y Argentina, con 9.300. Las propiedades de Colombia cuentan con diversas iniciativas, como reutilización de las toallas, planes de reciclaje, iluminación LED Eco-Friendly, e instalaciones con zonas verdes.
Luego siguen en cuarto y quinto puesto, México con 7.500 propiedades y Chile con 3.300, respectivamente. En sexto lugar, se encuentra Perú, con 2.400, siendo el último país latinoamericano por encima de las 2.000 propiedades.
Costa Rica (1.800), Ecuador (1.600) y República Dominicana (1.000), son los siguientes en el listado. Para finalizar, Uruguay se ubica en el décimo puesto, por debajo de las 1.000 propiedades, exactamente con 800.
El secretario general de la Organización Mundial del Turismo, OMT, Zurab Pololikashvili, expresó que, “la sostenibilidad ya no debe ser un nicho del turismo, sino que debe ser la nueva norma en todos y cada uno de los segmentos del sector”,
El Informe anual de viajes sostenibles 2023 de Booking.com revela que dichos viajes siguen ocupando un lugar destacado en la agenda, y son importantes para cuatro de cada cinco viajeros (alrededor de 80%), y más de las tres cuartas partes, lo que supone 76%, desean convertir la intención en acción y hacer un esfuerzo consciente.
La plataforma Booking.com indica en cada alojamiento el nivel de sostenibilidad y de las instalaciones que dispone.
El más sugerido por su mayor nivel de sostenibilidad (superior a tres) es el Hilton Garden Inn Santa Marta, con cuatro estrellas. Ubicado a 350 metros del puerto deportivo de Santa Marta. Este hotel es recomendado para las parejas y estancias de una semana de duración.
Otros de los alojamientos es Santa Marta Apartamentos Salguero Suites, que, a pesar de tener un nivel de sostenibilidad menor, supera la media. Con respecto a sus instalaciones, es catalogado con tres estrellas.
Otra estancia que posee las mismas características que el anterior es Del Mar Hotel, con una ubicación cercana al mar.
Por último, Oasis Fresh Hotel. Este alojamiento dispone continuamente de descuentos dependiendo del tiempo de estadía y de las actividades que se quieran incluir. Se encuentra en el centro de Santa Marta con tres estrellas y nivel dos de sostenibilidad.
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