La empresa colombiana de productos alimenticios, Ramo, anunció que después de más de 70 años de operación efectuará un cambio n su imagen con el fin de ajustarse a las exigencias del mercado y llegar a las nuevas generaciones.
“Con esta movida, no buscamos revolucionar la identidad, sino renovarla, que el consumidor se dé cuenta que Ramo se modernizó pero que no sienta que la marca que tanto conocen, cambió radicalmente”, señaló Ricardo Obregón, presidente de la Junta Directiva de Productos Ramo.
Así mismo, el ejecutivo indicó que este año la compañía desarrolla un plan de lanzamientos de diversos productos en nuevos formatos que ampliarán su portafolio, labor que está complementada con el uso de nuevas tecnologías para elaborar productos de la mejor calidad, sabor y frescura.
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