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Cuando WhatsApp tenía un tercio de los usuarios que tiene actualmente, Facebook invirtió US$19.000 millones
Son varios años en los que Facebook intenta encontrar la “vara mágica” al negocio de WhatsApp. La red social invirtió US$19.000 millones cuando la app tenía un tercio de los usuarios actuales, a pesar de ser una aplicación muy difícil de monetizar.
Ahora Facebook ha encontrado dos formas para empezar a obtener beneficios de la misma y ambas son a través de WhatsApp Business.
Luego de las primeras pruebas anunciadas el año anterior, WhatsApp está lanzando oficialmente su solución de “negocios”, que permitirá a las empresas enviar mensajes a clientes que ya se han contactado a través de WhatsApp, explicó Facebook, dando como ejemplo el seguimiento de entregas, recordatorios de citas o tiquetes de avión.
WhatsApp Business cuenta ya con 3 millones de usuarios
SI bien hoy WhatsApp para empresas sólo permite enviar mensajes a aquellos usuarios que les hayan contactado primero, la API también va a funcionar con mensajes automatizados, como números de seguimiento y estados de pedido, confirmaciones de compra, o información sobre billetes, entre otros.
El plan de Facebook es tener una alternativa más barata a un call center. Con ofrecer la posibilidad de responder gratis a los mensajes en las 24 horas posteriores a que el usuario les haya contactado fomenta que las empresas respondan rápidamente…
La empresa de Zuckerberg indicó haber probado esta solución con más de 90 grandes compañías como Singapore Airlines o la aplicación de transporte privado de pasajeros Uber.
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