El informe revela que el impacto de la COVID-19 llevó a que el 4,2% de los tenderos cerraran sus negocios.
Un estudio realizado a las pequeñas tiendas de barrio y minimercados en elm país evidencia como ha cambiado el consumo de los hogares colombianos, en medio de la pandemia que ha ocasionado la COVID-19. El análisis fue realizado por la firma Servinformación.
Los resultados indican que los hogares están gastando más en productos de primera necesidad, tales como: lácteos y panadería; desplazando a canastas de segunda necesidad en donde encontramos productos como el tabaco y limpieza para la casa.
“Se destacan categorías como: leche en polvo (+99%), pan empacado (+23%), galletas (+15%), margarinas (+36%) y panela (+32%). Principalmente como las categorías de mayor preferencia en los actos de compra del consumidor”, indica el informe.
Así mismo el informe señala que, categorías como jugos y néctares, agua envasada, arroz y jabón de ropa continúan en curva a la baja, luego de que estos productos tuvieran una alta demanda en la época pre Covid-19.
Igualmente, el ticket promedio de compra registra unos crecimientos significativos respecto al mes de febrero en las principales ciudades del país, en Bogotá se evidenció un crecimiento del 42%, en Medellín la variación fue del 54%, Pereira registró un 46%, Cali tuvo un 58%, Barranquilla con 45% y el máximo fue para la ciudad de Bucaramanga con un 61%.
“La venta promedio diaria de la tienda tradicional ha comenzado a estabilizarse, este comportamiento ha llevado a que el ticket de venta promedio en el mes de mayo se encuentre como mínimo en el 40% por encima del ticket registrado en febrero”, señala el documento.
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